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Don’t let your customers feel buyer’s remorse

  ๐Ÿ’ญImagine thisโ€ฆ You go to the gym and see someone wearing a pair of really cool headphones. Theyโ€™re wireless, silver, and cover the whole ear.ย  This makes you instantly want them. You already have a pair of wire earphones, but they always end up tangled and fall out of your ears when youโ€™re on […]

Stop ghosting your customers! Part 2โ€ฆ

Post-Purchase Journey Part 2   If youโ€™ve given our previous article a read, youโ€™ll know that weโ€™ve been looking at how to create a killer post-purchase experience for your customers. This is basically the part of the customer journey that happens once someone has made their first purchase online. (Itโ€™s also massively overlooked by most […]

Stop ghosting your customers!

Imagine thisโ€ฆ   Youโ€™ve just been on an amazing date. You had a really good time getting to know them better. There wasnโ€™t a single point in the evening that felt uncomfortable or awkward. In fact, it couldnโ€™t have gone any better!   As youโ€™re saying goodbye, you both agree that youโ€™d like to go […]

What strategic moves can kill your ecommerce conversion?

3 strategic conversion killers in ecommerce ๐Ÿ‘‡ ๐Ÿค” Not being crystal clear:ย Are youโ€™re communicating the right message? Does the person you are trying to speak to, even understand what your product is about and what benefit they will get? ๐Ÿค” Not delivering a relevant transformation:ย Your customer has two lives. One before your product; and one […]

How to stop customers abandoning their shopping cart ๐Ÿง

Are you finding that a lot of your potential customers leave items in their shopping cart without completing their purchase on your e-commerce site? You are not alone โ€” shopping cart abandonment is something all e-commerce stores experience. What are some of the common reasons as to why: – extra costs like shipping or taxes […]

Why you MUST be looking after existing customers…

Existing customers are every brandโ€™s most valuable asset right? ๐Ÿ’ช๐Ÿป I’m sure most of you don’t need to ask why – but just in case… Some of the reasons why your existing customers could be useful (outside of just more sales, increased LTV, and a cheaper CPA): โœ… They know why they converted. โœ… What […]

What should you focus on when writing social ad copy?

Ad copy writing is never a one fits all approach… however, it is worth trying to go by some guidelines, here’s some of what we use at Advertify ๐Ÿ‘‡ 1. ๐…๐จ๐œ๐ฎ๐ฌ ๐จ๐ง ๐ญ๐ก๐ž ๐ฏ๐š๐ฅ๐ฎ๐ž ๐ฉ๐ซ๐จ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ ๐ซ๐š๐ญ๐ก๐ž๐ซ ๐ญ๐ก๐š๐ง ๐Ÿ๐ž๐š๐ญ๐ฎ๐ซ๐ž๐ฌ: tell your customer how they will live better when they use your product. 2. ๐–๐ซ๐ข๐ญ๐žย ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž๐ฌ […]

3 things you can do to improve the ๐’‘๐’๐’”๐’•-๐’‘๐’–๐’“๐’„๐’‰๐’‚๐’”๐’† experience for your ecommerce customers

Here are 3 things you can do to improve the ๐’‘๐’๐’”๐’•-๐’‘๐’–๐’“๐’„๐’‰๐’‚๐’”๐’† experience for your ecommerce customers: 1. ๐‚๐ซ๐ž๐š๐ญ๐ž ๐š๐ง ๐Ž๐ง๐ฅ๐ข๐ง๐ž ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐Ÿ๐จ๐ซ ๐˜๐จ๐ฎ๐ซ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ๐ฌ When branded online communities are built well, they can drive sales and engagement. Also, they are instrumental in fostering long-lasting relationships into brand ambassadors. 2. ๐Ž๐ฆ๐ง๐ข๐œ๐ก๐š๐ง๐ง๐ž๐ฅ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐’๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ Omnichannel focuses on […]