๐ญImagine thisโฆ You go to the gym and see someone wearing a pair of really cool headphones. Theyโre wireless, silver, and cover the whole ear.ย This makes you instantly want them. You already have a pair of wire earphones, but they always end up tangled and fall out of your ears when youโre on […]
Post-Purchase Journey Part 2 If youโve given our previous article a read, youโll know that weโve been looking at how to create a killer post-purchase experience for your customers. This is basically the part of the customer journey that happens once someone has made their first purchase online. (Itโs also massively overlooked by most […]
Imagine thisโฆ Youโve just been on an amazing date. You had a really good time getting to know them better. There wasnโt a single point in the evening that felt uncomfortable or awkward. In fact, it couldnโt have gone any better! As youโre saying goodbye, you both agree that youโd like to go […]
Abandoned Cart ratesย Having a bad checkout process is like having a bad tinder profile. No one is going to want anything to do with you if your page looks dodgy. Online shops lose thousands of pounds every week because their checkout process is just not up to scratch, and it puts people off. […]
3 strategic conversion killers in ecommerce ๐ ๐ค Not being crystal clear:ย Are youโre communicating the right message? Does the person you are trying to speak to, even understand what your product is about and what benefit they will get? ๐ค Not delivering a relevant transformation:ย Your customer has two lives. One before your product; and one […]
A good basic tip for ecommerce businesses… ๐ง We speak to lots of ecommerce businesses each week – it’s insane how many don’t have any process follow up once a sale has been completed, to continue the conversation with a customer ๐ฎ Never consider a completed sale as the endpoint with a customer! What do […]
Are you finding that a lot of your potential customers leave items in their shopping cart without completing their purchase on your e-commerce site? You are not alone โ shopping cart abandonment is something all e-commerce stores experience. What are some of the common reasons as to why: – extra costs like shipping or taxes […]
Existing customers are every brandโs most valuable asset right? ๐ช๐ป I’m sure most of you don’t need to ask why – but just in case… Some of the reasons why your existing customers could be useful (outside of just more sales, increased LTV, and a cheaper CPA): โ They know why they converted. โ What […]
Ad copy writing is never a one fits all approach… however, it is worth trying to go by some guidelines, here’s some of what we use at Advertify ๐ 1. ๐ ๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐ญ๐ก๐ ๐ฏ๐๐ฅ๐ฎ๐ ๐ฉ๐ซ๐จ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ ๐ซ๐๐ญ๐ก๐๐ซ ๐ญ๐ก๐๐ง ๐๐๐๐ญ๐ฎ๐ซ๐๐ฌ: tell your customer how they will live better when they use your product. 2. ๐๐ซ๐ข๐ญ๐ย ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐๐ฌ […]
Here are 3 things you can do to improve the ๐๐๐๐-๐๐๐๐๐๐๐๐ experience for your ecommerce customers: 1. ๐๐ซ๐๐๐ญ๐ ๐๐ง ๐๐ง๐ฅ๐ข๐ง๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐๐จ๐ซ ๐๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ When branded online communities are built well, they can drive sales and engagement. Also, they are instrumental in fostering long-lasting relationships into brand ambassadors. 2. ๐๐ฆ๐ง๐ข๐๐ก๐๐ง๐ง๐๐ฅ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ Omnichannel focuses on […]
