CRO gets you more customers, for free. Who doesn’t want that?

We speak to lots of legal & accountancy firms every month.

One of the first questions we ask them is what their conversion rate from website traffic to leads numbers is. Most don’t know. But they absolutely should.

The obvious reason to improve your conversion rate is that you want more customers without having to spend a penny more on advertising, right?

Your revenue is equal to…

– your number of visitors multiplied by…

– your conversion rate (the percentage of your visitors that turn into leads/clients) multiplied by…

– the lifetime client spend (the amount that each of them spends with you)

So, even a small increase can result in some big new client wins.

Who wants additional clients without spending even more on Ads? 🙋‍♂️