Marketing for leads isn’t about being heard or seen by everyone.

It’s about speaking directly to the people who need to hear you most.

So if you’re a law or accountancy firm, here are 4 simple steps you need to take:

– Identify your target client

– Define the problem you solve

– Break down that problem to identify pain points your clients have

– Write content that speaks to their challenges

Basic steps… but a necessity for lead generation.

What else would you add?