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💭Imagine this… You go to the gym and see someone wearing a pair of really cool headphones. They’re wireless, silver, and cover the whole ear. This makes you instantly want them. You already have a pair of wire earphones, but they always end up tangled and fall out of your ears when you’re on […]
Post-Purchase Journey Part 2 If you’ve given our previous article a read, you’ll know that we’ve been looking at how to create a killer post-purchase experience for your customers. This is basically the part of the customer journey that happens once someone has made their first purchase online. (It’s also massively overlooked by most […]
Imagine this… You’ve just been on an amazing date. You had a really good time getting to know them better. There wasn’t a single point in the evening that felt uncomfortable or awkward. In fact, it couldn’t have gone any better! As you’re saying goodbye, you both agree that you’d like to go […]
Abandoned Cart rates Having a bad checkout process is like having a bad tinder profile. No one is going to want anything to do with you if your page looks dodgy. Online shops lose thousands of pounds every week because their checkout process is just not up to scratch, and it puts people off. […]
3 strategic conversion killers in ecommerce 👇 🤔 Not being crystal clear: Are you’re communicating the right message? Does the person you are trying to speak to, even understand what your product is about and what benefit they will get? 🤔 Not delivering a relevant transformation: Your customer has two lives. One before your product; and one […]
A good basic tip for ecommerce businesses… 🧐 We speak to lots of ecommerce businesses each week – it’s insane how many don’t have any process follow up once a sale has been completed, to continue the conversation with a customer 😮 Never consider a completed sale as the endpoint with a customer! What do […]