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When it comes to increasing customer retention, why are loyalty programmes worth considering? 🧐 1. 𝐓𝐡𝐞𝐲 𝐞𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐫𝐞𝐩𝐞𝐚𝐭 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬 A good loyalty program entices customers into increasing their purchase frequency and the amount they are spending on every interaction. 2. 𝐌𝐨𝐫𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 If customers enjoy your loyalty program benefits and or features, they’re more likely to […]
One of the most essential objectives of your advertising copy… is clarity. If you get it wrong… your intended audience may not even bother to read it! 😐 Your benefit to the intended reader/view and what s/he stands to gain from it, if they take action; should be crystal clear. Do the above. Simple, yet […]
Are there Facebook & Instagram remarketing audiences that HAVEN’T been impacted by iOS and Browser changes last year? Short answer. Yes. See some suggestions below 👇 🎯 Lead Form Custom Audiences 🎯 Video View Custom Audiences 🎯 Facebook Engagement Custom Audiences 🎯 Instagram Account Custom Audiences 🎯 Instant Experience Custom Audiences 🎯 Facebook Event Custom […]
👉🏻 Mandatory sign-up: This adds too much friction to the checkout, and it will likely make you lose impulsive purchases. When you ask them to go through a sign-up process, they’ll start thinking about their decision again. Keep it simple. 👉🏻 Too many upsells: Putting too much pressure on buyers with too many upsells might scare […]
What about if you could apply images to Google Search Ads on desktop? 🤔 Well… you will be able to soon! Fortunately, Google has just announced they’ll be changing this. That’s right! You’ll be able to show image extensions on desktop devices. Apparently, this change will roll out over the next few weeks. 👌 What do you […]
𝐇𝐨𝐰 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐬𝐬𝐢𝐠𝐧𝐬 𝐜𝐫𝐞𝐝𝐢𝐭 𝐟𝐨𝐫 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐨 𝐚𝐝𝐬 𝐦𝐚𝐲 𝐛𝐞 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐦𝐢𝐬𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 𝐢𝐧 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠. 𝐋𝐞𝐭’𝐬 𝐬𝐢𝐦𝐩𝐥𝐢𝐟𝐲 𝐨𝐮𝐫 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 👇 1) Generally – the pre-set attribution window for an Ad on Facebook or Instagram to pick up a conversion is: 7 𝒅𝒂𝒚𝒔 𝒂𝒇𝒕𝒆𝒓 𝒄𝒍𝒊𝒄𝒌𝒊𝒏𝒈 𝒐𝒓 1 𝒅𝒂𝒚 𝒂𝒇𝒕𝒆𝒓 𝒗𝒊𝒆𝒘𝒊𝒏𝒈 What does […]