Find the latest updates from Advertify below.
Are you finding that a lot of your potential customers leave items in their shopping cart without completing their purchase on your e-commerce site? You are not alone — shopping cart abandonment is something all e-commerce stores experience. What are some of the common reasons as to why: – extra costs like shipping or taxes […]
Existing customers are every brand’s most valuable asset right? 💪🏻 I’m sure most of you don’t need to ask why – but just in case… Some of the reasons why your existing customers could be useful (outside of just more sales, increased LTV, and a cheaper CPA): ✅ They know why they converted. ✅ What […]
Ad copy writing is never a one fits all approach… however, it is worth trying to go by some guidelines, here’s some of what we use at Advertify 👇 1. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐬 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬: tell your customer how they will live better when they use your product. 2. 𝐖𝐫𝐢𝐭𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 […]
Here are 3 things you can do to improve the 𝒑𝒐𝒔𝒕-𝒑𝒖𝒓𝒄𝒉𝒂𝒔𝒆 experience for your ecommerce customers: 1. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚𝐧 𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 When branded online communities are built well, they can drive sales and engagement. Also, they are instrumental in fostering long-lasting relationships into brand ambassadors. 2. 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 Omnichannel focuses on […]
When it comes to increasing customer retention, why are loyalty programmes worth considering? 🧐 1. 𝐓𝐡𝐞𝐲 𝐞𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐫𝐞𝐩𝐞𝐚𝐭 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞𝐬 A good loyalty program entices customers into increasing their purchase frequency and the amount they are spending on every interaction. 2. 𝐌𝐨𝐫𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 If customers enjoy your loyalty program benefits and or features, they’re more likely to […]
One of the most essential objectives of your advertising copy… is clarity. If you get it wrong… your intended audience may not even bother to read it! 😐 Your benefit to the intended reader/view and what s/he stands to gain from it, if they take action; should be crystal clear. Do the above. Simple, yet […]