Facebook Ad targeting options have some changes coming up ๐ง There are four targeting options that will be removed starting January 19th, 2022: ๐ฏ Health causes ๐ฏ Sexual orientation ๐ฏ Religious practices and groups ๐ฏ Political beliefs Impacted campaigns will apparently still be able to deliver into late March 2022 and you should expect the […]
I don’t want to target my competitors potential customers…. said NO BUSINESS EVER. But what if we told you that there are ways you could see who your competitors might be targeting in their social ads on Facebook? If you want to know more… read the simple steps belowย ๐ 1. When you see a competitor […]
Is it true that seasonality can affect your social Ad campaigns?ย ๐ค YES. But why? CPM’s. That’s why. Or at least, a significant factor. CPMย (Cost Per 1,000 Impressions)ย โย the cost to show your ad to your desired audience โ is driven by several factors. This is a metric that is often ignored.. but ultimately, can be a […]
The social ads landscape is always changing – last week Facebook sent an update to advertisers outlining how it will change certain tracking events & conversions as a result of Apple’s ATT update, here are some of the elements they’ve mentioned: ๐ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐ฎ๐ฉ๐๐๐ญ๐:ย If you change your event configuration, Facebook will no longer force […]
