Find the latest updates from Advertify below.
Is it true that seasonality can affect your social Ad campaigns? 🤔 YES. But why? CPM’s. That’s why. Or at least, a significant factor. CPM (Cost Per 1,000 Impressions) — the cost to show your ad to your desired audience — is driven by several factors. This is a metric that is often ignored.. but ultimately, can be a […]
The social ads landscape is always changing – last week Facebook sent an update to advertisers outlining how it will change certain tracking events & conversions as a result of Apple’s ATT update, here are some of the elements they’ve mentioned: 👍 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐮𝐩𝐝𝐚𝐭𝐞: If you change your event configuration, Facebook will no longer force […]