Find the latest updates from Advertify below.
Is it true that seasonality can affect your social Ad campaigns?ย ๐ค YES. But why? CPM’s. That’s why. Or at least, a significant factor. CPMย (Cost Per 1,000 Impressions)ย โย the cost to show your ad to your desired audience โ is driven by several factors. This is a metric that is often ignored.. but ultimately, can be a […]
The social ads landscape is always changing – last week Facebook sent an update to advertisers outlining how it will change certain tracking events & conversions as a result of Apple’s ATT update, here are some of the elements they’ve mentioned: ๐ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐ฎ๐ฉ๐๐๐ญ๐:ย If you change your event configuration, Facebook will no longer force […]
