Law firms & Accountants need to open up to this notion.

We ask our clients to imagine they are selling a product online. Just like an ecommerce business.

Then we get them thinking about basic things like:

– understanding their ideal client

– appreciating what problem they’re solving

– analysing their customer pain points/triggers

– developing marketing strategy around that

All the things we do in extreme detail with ecommerce clients we have.

It’s simple, I know.

But a lot of brick and mortar firms still do not do this.

Take those basic steps above.

You will see a significant different in how you approach lead generation.

Do you do this at your firm?