The social ads landscape is always changing – last week Facebook sent an update to advertisers outlining how it will change certain tracking events & conversions as a result of Apple’s ATT update, here are some of the elements they’ve mentioned:
👍 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐮𝐩𝐝𝐚𝐭𝐞: If you change your event configuration, Facebook will no longer force you to pause all ads using that event.
👍 𝐓𝐡𝐞 7-𝐝𝐚𝐲 𝐚𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐰𝐢𝐧𝐝𝐨𝐰 𝐰𝐢𝐥𝐥 𝐢𝐧𝐜𝐥𝐮𝐝𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐦𝐨𝐝𝐞𝐥𝐢𝐧𝐠: Previously, it was only available for the 1-day period. As a result, you should get more accurate estimates of your ad results.
👍 𝐀𝐧𝐝𝐫𝐨𝐢𝐝 = 𝐦𝐨𝐫𝐞 𝐟𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲: If you primarily targeted Android users, you could only run Link Click and Landing Page Views campaigns. Thanks to this change, you’ll now be able to run more lower-funnel campaigns, such as Purchases.