The social ads landscape is always changing – last week Facebook sent an update to advertisers outlining how it will change certain tracking events & conversions as a result of Apple’s ATT update, here are some of the elements they’ve mentioned:
๐ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐ฎ๐ฉ๐๐๐ญ๐:ย If you change your event configuration, Facebook will no longer force you to pause all ads using that event.
๐ ๐๐ก๐ 7-๐๐๐ฒ ๐๐ญ๐ญ๐ซ๐ข๐๐ฎ๐ญ๐ข๐จ๐ง ๐ฐ๐ข๐ง๐๐จ๐ฐ ๐ฐ๐ข๐ฅ๐ฅ ๐ข๐ง๐๐ฅ๐ฎ๐๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐ฆ๐จ๐๐๐ฅ๐ข๐ง๐ :ย Previously, it was only available for the 1-day period. As a result, you should get more accurate estimates of your ad results.
๐ ๐๐ง๐๐ซ๐จ๐ข๐ = ๐ฆ๐จ๐ซ๐ ๐๐ฅ๐๐ฑ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ:ย ย If you primarily targeted Android users, you could only run Link Click and Landing Page Views campaigns. Thanks to this change, youโll now be able to run more lower-funnel campaigns, such as Purchases.
