The social ads landscape is always changing – last week Facebook sent an update to advertisers outlining how it will change certain tracking events & conversions as a result of Apple’s ATT update, here are some of the elements they’ve mentioned:

๐Ÿ‘ ๐ˆ๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž๐ ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐ฎ๐ฉ๐๐š๐ญ๐ž:ย If you change your event configuration, Facebook will no longer force you to pause all ads using that event.

๐Ÿ‘ ๐“๐ก๐ž 7-๐๐š๐ฒ ๐š๐ญ๐ญ๐ซ๐ข๐›๐ฎ๐ญ๐ข๐จ๐ง ๐ฐ๐ข๐ง๐๐จ๐ฐ ๐ฐ๐ข๐ฅ๐ฅ ๐ข๐ง๐œ๐ฅ๐ฎ๐๐ž ๐œ๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐ฆ๐จ๐๐ž๐ฅ๐ข๐ง๐ :ย Previously, it was only available for the 1-day period. As a result, you should get more accurate estimates of your ad results.

๐Ÿ‘ ๐€๐ง๐๐ซ๐จ๐ข๐ = ๐ฆ๐จ๐ซ๐ž ๐Ÿ๐ฅ๐ž๐ฑ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ:ย ย If you primarily targeted Android users, you could only run Link Click and Landing Page Views campaigns. Thanks to this change, youโ€™ll now be able to run more lower-funnel campaigns, such as Purchases.