Ad copy writing is never a one fits all approach… however, it is worth trying to go by some guidelines, here’s some of what we use at Advertify 👇
1. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐬 𝐫𝐚𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬: tell your customer how they will live better when they use your product.
2. 𝐖𝐫𝐢𝐭𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞: If your product is for the masses, let your language reflect that.
3. 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞: Taking into account the above; be specific on what value proposition/benefit the customer is getting and in language format your target audience resonates with. If your product will save someone half a days work by using your product, then explain that clearly!
The lesson 👨🏻🏫
a) Does the reader know exactly what I’m selling?
b) Will the reader even care?