Ad copy writing is never a one fits all approach… however, it is worth trying to go by some guidelines, here’s some of what we use at Advertify ๐Ÿ‘‡

1. ๐…๐จ๐œ๐ฎ๐ฌ ๐จ๐ง ๐ญ๐ก๐ž ๐ฏ๐š๐ฅ๐ฎ๐ž ๐ฉ๐ซ๐จ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ฌ ๐ซ๐š๐ญ๐ก๐ž๐ซ ๐ญ๐ก๐š๐ง ๐Ÿ๐ž๐š๐ญ๐ฎ๐ซ๐ž๐ฌ: tell your customer how they will live better when they use your product.

2. ๐–๐ซ๐ข๐ญ๐žย ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž๐ฌ ๐ฅ๐š๐ง๐ ๐ฎ๐š๐ ๐ž:ย If your product is for the masses, let your language reflect that.

3. ๐’๐ฉ๐ž๐œ๐ข๐Ÿ๐ข๐œ ๐ฅ๐š๐ง๐ ๐ฎ๐š๐ ๐ž:ย Taking into account the above; be specific on what value proposition/benefit the customer is getting and in language format your target audience resonates with. If your product will save someone half a days work by using your product, then explain that clearly!

The lesson ๐Ÿ‘จ๐Ÿปโ€๐Ÿซ
a) Does the reader know exactly what Iโ€™m selling?
b) Will the reader even care?