3 strategic conversion killers in lead generation for law & accountancy firms 👇

🤔 Not being crystal clear: Are you’re communicating the right message? Does the person you are trying to speak to, even understand what your service is about and what benefit they will get?

🤔 Not delivering a relevant transformation: Your customer has two lives. One before your service; and one after your service. They should feel that after buying from you, their life will be better. Have you demonstrated this?

🤔 Lack of credibility: If you don’t have trust, you will find it difficult to see, even with a discount. Social proof can be a game changer.