𝐇𝐨𝐰 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐚𝐬𝐬𝐢𝐠𝐧𝐬 𝐜𝐫𝐞𝐝𝐢𝐭 𝐟𝐨𝐫 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐨 𝐚𝐝𝐬 𝐦𝐚𝐲 𝐛𝐞 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐦𝐢𝐬𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 𝐢𝐧 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠. 𝐋𝐞𝐭’𝐬 𝐬𝐢𝐦𝐩𝐥𝐢𝐟𝐲 𝐨𝐮𝐫 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 👇
1) Generally – the pre-set attribution window for an Ad on Facebook or Instagram to pick up a conversion is: 7 𝒅𝒂𝒚𝒔 𝒂𝒇𝒕𝒆𝒓 𝒄𝒍𝒊𝒄𝒌𝒊𝒏𝒈 𝒐𝒓 1 𝒅𝒂𝒚 𝒂𝒇𝒕𝒆𝒓 𝒗𝒊𝒆𝒘𝒊𝒏𝒈
What does that mean?
a) The first part (7 𝒅𝒂𝒚𝒔 𝒂𝒇𝒕𝒆𝒓 𝒄𝒍𝒊𝒄𝒌𝒊𝒏𝒈) – if someone clicks on your Ad today, they will have to convert within 7 days after clicking on it, in order for that sale to ‘potentially’ be attributed to an Ad. If that individual converts after 8 days (which is very common depending on the type of product being sold); then that sale is not going to be attributed to your Ads (even if that is where they saw the product initially). 😔
b) The same goes for the second bit (1 𝒅𝒂𝒚 𝒂𝒇𝒕𝒆𝒓 𝒗𝒊𝒆𝒘𝒊𝒏𝒈); if your customer views an Ad today but doesn’t necessary click on it, subsequently still going on to convert after 2 days, their conversion will also not be attributed to the Ad they may have viewed prior to converting if outside of that 1 day window.
Another key consideration to note on top of the above:
– None of the above takes into account those who have opted out of tracking (ios) or have Ad blockers in place to limit tracking.