๐๐จ๐ฐ ๐ ๐๐๐๐๐จ๐จ๐ค ๐๐ฌ๐ฌ๐ข๐ ๐ง๐ฌ ๐๐ซ๐๐๐ข๐ญ ๐๐จ๐ซ ๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง ๐ญ๐จ ๐๐๐ฌ ๐ฆ๐๐ฒ ๐๐ ๐จ๐ง๐ ๐จ๐ ๐ญ๐ก๐ ๐ฆ๐จ๐ฌ๐ญ ๐ฆ๐ข๐ฌ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐จ๐จ๐ ๐ฉ๐ซ๐จ๐๐๐ฌ๐ฌ๐๐ฌ ๐ข๐ง ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ . ๐๐๐ญ’๐ฌ ๐ฌ๐ข๐ฆ๐ฉ๐ฅ๐ข๐๐ฒ ๐จ๐ฎ๐ซ ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐
1) Generally – the pre-set attribution window for an Ad on Facebook or Instagram to pick up a conversion is: 7 ๐ ๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐ 1 ๐ ๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐
What does that mean?
a) The first part (7 ๐ ๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐) – if someone clicks on your Ad today, they will have to convert within 7 days after clicking on it, in order for that sale to ‘potentially’ be attributed to an Ad. If that individual converts after 8 days (which is very common depending on the type of product being sold); then that sale is not going to be attributed to your Ads (even if that is where they saw the product initially). ๐
b) The same goes for the second bit (1 ๐ ๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐); if your customer views an Ad today but doesn’t necessary click on it, subsequently still going on to convert after 2 days, their conversion will also not be attributed to the Ad they may have viewed prior to converting if outside of that 1 day window.
Another key consideration to note on top of the above:
– None of the above takes into account those who have opted out of tracking (ios) or have Ad blockers in place to limit tracking.
