Existing customers are every brand’s most valuable asset right? 💪🏻
I’m sure most of you don’t need to ask why – but just in case…
Some of the reasons why your existing customers could be useful (outside of just more sales, increased LTV, and a cheaper CPA):
✅ They know why they converted.
✅ What possibly nearly stopped them from converting.
✅ And, they can provide you with the new/additional tactics/approaches to use to lure more customers, if you listen to their whys and hows.
That’s why you need to establish a relationship that benefits both parties.
To do this, you need to devise a post-purchase strategy.
We do this all the time for our ecommerce clients.