It’s not just the unpredictable sales growth that’s pushing online businesses to their limits. The sleepless nights are often due to:

🚀 Widespread and relentless competition

🚀 Sales or leads being slower than expected

🚀 Uncertainty about where to concentrate marketing efforts, be it in paid ads, email, or SEO

🚀 The majority of their marketing budget being consumed by ineffective ads hastily assembled by someone on the team

And the sustainability of these factors? That’s a mystery to them…